Category: Technology

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Tracking Your Physical Activity Matters

Addaero Summary ScreenDo you wonder how much time you spend exercising? Are you wondering if your fitness has improved through exercise? Tracking your fitness activity through an online training log helps you understand your fitness activity, and provides motivation and accountability.  An online training log can also give you the tools to achieve your health and fitness goals by accurately planning, tracking, and analyzing your daily exercise.

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Synchronize your Fitbit Data with Addaero Solo

Addaero Solo now synchronizes with Fitbit! The Addaero Team is pleased to announce that, with this integration, we have expanded the 3rd party data options available to Addaero Solo users. Addaero Solo users can automatically synchronize their fitness activity captured on a Fitbit Flex, One, and Zip to their Addaero Solo account. This integration is another important step towards unification of user health and fitness data in a single view.

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Addaero Solo Health is Released

health screenThere is a lot of movement in digital health and fitness around the tracking and analysis of health and fitness data.  No longer is the shoe pedometer the sole option to measure personal activity; tracking has evolved.  If your goal is to increase physical activity, lose weight, improve sleep quality, or improve your overall health there is a tracker to help you reach your goal.

Startups are forming in the United States and around the world with solutions to improve the individual and group health and fitness experience. 

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Why we chose a mobile website for Addaero Solo over a mobile app

According to Cisco, by the end of 2013, mobile Internet devices will outnumber humans. In the US, 25% of Internet users are mobile only. It is ostensible that a shift from a traditional desktop – Internet experience to a mobile device is furiously underway. Mobile is disrupting many industries, and creating efficiencies within the industry. Health and fitness is an industry that is growing as a result of the mobile experience.

Companies entering the mobile market must choose a path to deploy their mobile presence. Wells Fargo, Starbucks, Quicken are examples of companies that use mobile to extend the user experience to the mobile device. The app for these companies does not generate revenue but rather creates value through convenience and brand extension. Juxtapose are companies that are app centric where the app is the business and revenue is created by the app using one of the traditional revenue models; in-app purchase, freemium, advertisements.

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Addaero Partners

Addaero 2.0 is heading to Beta – Why we chose to Pivot

I will apologize in advance for this lengthy blog post and founders picture. There is an excitement at Addaero as we near the Beta release and with this release there is so much to say! In terms of the picture, blogs are more interesting with pictures and this was taken in 2005 on the Kokopelli trail the same year we started Addaero.

January 2012 we made a fundamental change in our product strategy for Addaero, otherwise known as a Pivot.  The simple definition of a pivot is a structured change in a product, business strategy or both. Great video from Fast Company on Pivot  http://www.fastcompany.com/3002026/what-pivot-we-asked-intel-zappos-instagram-pandora-box

A little history, Addaero was created in 2005 to address a need in the coach based training market. At that time, the coach – athlete interaction was very inefficient and lacked process. A coach used email, MS Word/Excel, paper, or an online training log to provide training plans to their athletes. Online training logs in 2005 were hard to use, poorly designed, and clunky. MS Word/Excel, paper, and email were very inefficient and time-consuming. These forms of delivering training plans did not allow for two-way communication between the coach and the athlete.